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Bukit Bintang · 2026

Watsons × FrameMotion Studio × Baito Group

Ganjaran
Raksasa.

Watsons Club Biggest Rewards.
Built and staffed across two sites.

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ClientWatsons Malaysia
LocationsLot 10 & Pavilion Kuala Lumpur
Event dates14–19 April 2026
Lead agencyFrameMotion Studio
A giant green monster claw bursts from a rock base beside the glowing Watsons LED gift box on the wet Lot 10 outdoor plaza, Bukit Bintang, with the district’s towers behind, on launch day, 14 April 2026
The Lot 10 outdoor set on launch day: the 3D monster claw for the ring-toss game beside the LED gift box, both built and installed by Baito.

The project

How Baito built and staffed Watsons’ giant-monster takeover of Bukit Bintang

FabricationSite dressingFloor crewPR launchEvent permits

Watsons Club Biggest Rewards 2026, run in Malay as Ganjaran Raksasa (Giant Rewards), turned Bukit Bintang into a giant-monster rewards hunt for six days, 14 to 19 April, from 10am to 10pm daily.

The campaign ran on two linked sites: an outdoor set on the Lot 10 G-Floor plaza and an indoor redemption booth at Pavilion Kuala Lumpur’s Connection, G-Floor Centre Court. Both had to be built, staffed and kept running every day, with a PR launch on the opening evening and the permits to cover it all.

Baito was lead agency FrameMotion Studio’s production and on-ground delivery partner at both sites: fabrication and site dressing, the daily floor crew, launch day, operations and permits.

6Campaign days
2Linked sites
9Baito crew per day

Campaign days (14–19 April 2026) and sites (Lot 10 and Pavilion Kuala Lumpur) are from the on-site campaign signage and the venue paperwork. Crew per day is Baito’s floor crew across both sites (1 supervisor and 8 promoters), as billed to FrameMotion Studio after the event; technical crew are not counted. These are Baito’s own delivery counts, not audience figures.

01The brief

One monster hunt.
Two sites.

Ganjaran Raksasa gave the campaign its theme: giant rewards, told through a giant monster. Lead agency FrameMotion Studio brought Baito in to turn that theme into two working sites in Bukit Bintang, and to keep both running from 10am to 10pm for six days.

Lot 10’s G-Floor plaza held the outdoor set. Pavilion Kuala Lumpur’s Connection, G-Floor Centre Court, held the indoor redemption booth. Each site needed its own build and its own crew, every day of the run.

Baito’s scope ran from fabrication and site dressing to the daily floor crew, the PR launch on the opening evening, and the operations and permits behind them.

  1. 01 / Lot 10

    G-Floor outdoor plaza

    The outdoor set: the LED gift box, the monster-claw ring toss, monster-footprint floor graphics and the wrapped Kombi van registration point. Launch day, 14 April.

  2. 02 / Pavilion Kuala Lumpur

    Connection, G-Floor Centre Court

    The indoor redemption booth: the wind-chamber game, the redemption station, counter graphics, carpet, signage, a lightbox poster and standee boards.

The giant Ganjaran Raksasa gift box at the Lot 10 entrance: a tall yellow box with a pink ribbon and ‘Ganjaran Raksasa RM10,000,000’ lettering, with the wrapped yellow Kombi van beside it, 14 April 2026
The Ganjaran Raksasa gift box at the Lot 10 entrance, with the wrapped Kombi van beside it, 14 April 2026.

02Lot 10 build

A monster-sized set on the Lot 10 plaza.

On the Lot 10 G-Floor plaza, Baito built and installed the three pieces that made the monster theme physical: the LED gift-box structure, a 3D monster-claw sculpture for the ring-toss game, and monster-footprint floor graphics.

The gift box’s LED walls played the Ganjaran Raksasa monster animation beneath a pink bow and Watsons logos. Beside it, the claw rose from a rock base as the target for the ring toss.

Baito also supplied the fully wrapped Kombi van that served as the registration point: a yellow van covered with a roaring green monster and the ‘Ganjaran Raksasa RM10,000,000’ line.

The LED gift box on the Lot 10 plaza playing the Ganjaran Raksasa monster animation: its LED walls show a blue monster against red and yellow neon streaks, topped by a pink bow and Watsons logos, 14 April 2026
The LED gift box on the Lot 10 plaza, playing the Ganjaran Raksasa monster animation, 14 April 2026.
A smiling guest in a white polka-dot top and white skirt points at the yellow Kombi van wrapped with a roaring green monster and ‘Ganjaran Raksasa RM10,000,000’ at Lot 10, 14 April 2026
The wrapped Kombi van, the registration point at Lot 10, with a guest beside its roaring green monster, 14 April 2026.

03Pavilion

The indoor
redemption booth.

The second site sat indoors, at Pavilion Kuala Lumpur’s Connection, G-Floor Centre Court. Here the campaign took the form of a redemption booth, dressed in the same monster theme as the Lot 10 set.

Baito supplied the wind-chamber game and its wrap, the redemption station, counter graphics, carpet, direction signage, a lightbox poster and standee boards.

The booth was staffed on all six days alongside Lot 10. Photographs from 17 and 19 April show it in use: shoppers gathered at the booth mid-campaign, and crew working the redemption counter on the final evening.

The Watsons redemption booth at Pavilion Kuala Lumpur’s Connection seen from above: monster backdrop, gift-box props, redemption counter, crew and the wind-chamber game, 19 April 2026
The redemption booth at Pavilion Kuala Lumpur’s Connection from above: monster backdrop, gift-box props, redemption counter, crew and the wind-chamber game, 19 April 2026.

04Launch day

From flashmob
to rostrum.

The campaign opened with a PR launch at Lot 10 on 14 April. Baito supplied the flashmob performers, the rostrum, and the photography and videography crews for the day.

The programme ran from an afternoon flashmob and games on the plaza with Watsons’ cat mascots to an evening flashmob in front of the glowing gift box, then a ceremony at the rostrum beside an LED sphere.

At the ceremony, Watsons Club was presented with Malaysia Book of Records recognition for the Highest Rewards Value in a Membership Loyalty Programme 2026 (RM10,000,000). The record belongs to Watsons Club; Baito’s part was the launch around it: the rostrum, the flashmob performers and the photo and video crews.

The evening flashmob finale: dancers raise Watsons Club, Student Club and Ganjaran Raksasa placards in front of the glowing LED gift box and the wrapped Kombi van at dusk, Lot 10, 14 April 2026
The evening flashmob finale: dancers raise Watsons Club, Student Club and Ganjaran Raksasa placards in front of the LED gift box and the wrapped Kombi van, 14 April 2026.
The evening launch ceremony at the Lot 10 entrance: a speaker in a lime T-shirt at a white rostrum beside a glowing LED sphere on a yellow platform, surrounded by photographers and a large crowd outside H&M, 14 April 2026
The evening launch ceremony at the Lot 10 entrance: a speaker at the white rostrum beside the LED sphere, surrounded by photographers and a large crowd, 14 April 2026.

05On the floor

Nine crew on the floor,
every day.

Baito ran the floor crew at Lot 10 and Pavilion Kuala Lumpur on all six days: 1 supervisor and 8 promoters every day, plus technical crew, for a campaign open from 10am to 10pm.

At Lot 10, crew in lime campaign T-shirts stood by the ring toss and helped guests with their phones beside the monster claw. At Pavilion, they worked the redemption counter.

Behind the floor team sat the operations: AV and lighting, power supply, transport and storage, setup and dismantle, and design artwork. Baito also handled the authority paperwork: the DBKL event permit, the music licence and public liability insurance.

A guest in a green headscarf throws a glowing ring towards the giant monster claw while crew in lime T-shirts and a crowd watch outside the H&M store at Lot 10, 14 April 2026
A guest throws a glowing ring at the monster claw while crew in lime T-shirts and a crowd watch at Lot 10, 14 April 2026.
A crew member in a lime campaign T-shirt points at a smiling guest’s phone beside the monster claw as other guests check their own phones, Lot 10, 14 April 2026
A crew member helps a guest with their phone beside the monster claw at Lot 10, 14 April 2026.

07The results

Six days.
Both sites, staffed daily.

9

Baito floor crew per day
Lot 10 & Pavilion Kuala Lumpur · 14–19 April 2026

Supervisor1per day
Promoters8per day
Campaign days614–19 April

Baito’s floor crew held both sites for the full run: 1 supervisor and 8 promoters every day from 14 to 19 April, plus technical crew, with the Lot 10 set and the Pavilion booth open from 10am to 10pm.

These are Baito’s own delivery counts, as billed to FrameMotion Studio after the event, not audience figures. Technical crew are not counted in the nine.

For agencies planning a similar takeover, the value is one partner for the build, the floor team and the paperwork: two sites built, staffed and kept running from launch day to the final evening.

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Original event photography