Case Study — Multi-Format Activation
189 Sessions
Over 68 Days
A sustained multi-format brand activation combining roving bus, in-store promotions, university campus outreach, and interactive workshops across multiple touchpoints in Malaysia.
Client
Colgate
Activation Sessions
189
Campaign Days
68
Total Projects
20
The Challenge
Sustained Consumer Engagement Across Multiple Touchpoints
Colgate needed more than a single-day event. Their Purple Campaign required sustained consumer engagement across diverse touchpoints -- from hypermarket aisles to university campuses, from mobile roving buses to interactive mall workshops. Each format demanded its own execution approach while maintaining one cohesive brand story.
The campaign had to reach different audience segments in different environments, requiring a flexible team that could switch between in-store product demonstrations, high-energy campus activations, and hands-on craft workshops -- sometimes all within the same week.
Four Activation Formats, One Campaign
Our Approach -- Baito designed and executed a multi-format activation strategy, deploying specialized teams for each format while maintaining central campaign management and reporting.
Roving Bus Campaign
Branded bus deployed across high-traffic areas for maximum visibility and direct consumer interaction on the go.
In-Store Promotions
Trained promoters stationed at hypermarkets and retail outlets for product demonstrations and purchase conversion.
University Campus Roving
Targeted outreach on university campuses to engage young adult consumers with sampling and brand education.
Phone Charm Workshop @ TRX
Interactive craft workshop at TRX Mall. 24 sessions over 8 days with branded materials and hands-on engagement.
Sustained Impact Across Formats
The Results -- the multi-format approach ensured Colgate maintained consistent brand presence across diverse consumer touchpoints throughout the 68-day campaign.
189
Total Activation Sessions
68
Campaign Days
20+
Activation Locations
196
Portfolio Photos
4
Activation Formats
24
Workshop Sessions at TRX
See the Work
Portfolio -- browse the full Colgate campaign portfolio with photos from roving bus activations, in-store promotions, university outreach, and the Phone Charm Workshop at TRX.
Planning a Multi-Format
Activation?
Whether you need in-store promotions, roving campaigns, or interactive workshops, Baito has the team and experience to execute across all formats.