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A sustained multi-format brand activation combining roving bus, in-store promotions, university campus outreach, and interactive workshops across multiple touchpoints in Malaysia.
Colgate needed more than a single-day event. Their Purple Campaign required sustained consumer engagement across diverse touchpoints -- from hypermarket aisles to university campuses, from mobile roving buses to interactive mall workshops. Each format demanded its own execution approach while maintaining one cohesive brand story.
The campaign had to reach different audience segments in different environments, requiring a flexible team that could switch between in-store product demonstrations, high-energy campus activations, and hands-on craft workshops -- sometimes all within the same week.
Baito designed and executed a multi-format activation strategy, deploying specialized teams for each format while maintaining central campaign management and reporting.
The multi-format approach ensured Colgate maintained consistent brand presence across diverse consumer touchpoints throughout the 68-day campaign.
Browse the full Colgate campaign portfolio with photos from roving bus activations, in-store promotions, university outreach, and the Phone Charm Workshop at TRX.
Whether you need in-store promotions, roving campaigns, or interactive workshops, Baito has the team and experience to execute across all formats.