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Malaysia · 2023

Spritzer × Baito Group

Sparkling,
nationwide.

A 14-day roadshow for Spritzer Sparkling.
Crew, roving Kombi and sampling.

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ClientSpritzer

LocationsMultiple sites, Malaysia

Event dates14 days in 2023

Our roleCrew, Kombi & sampling

A woman in a sun hat holding a Spritzer Sparkling bottle and an Air Cuti Cuti sign at a Spritzer Air Cuti Cuti booth — An Air Cuti Cuti roadshow stop: a Spritzer Sparkling bottle, an Air Cuti Cuti sign and a giant Spritzer bottle at the booth.

The project

How Baito ran a nationwide roadshow for Spritzer Sparkling

Brand ambassadorsRoving KombiSampling stationsLogistics

A nationwide multi-location roadshow and sampling campaign for Spritzer Sparkling, combining trained talent, roving vehicles and strategic logistics across Malaysia.

Over a 14-day window in 2023, Baito brought together the crew, the roving Kombi fleet and the sampling stations, with equipment, logistics and real-time reporting behind every activation site.

The roadshow is part of a longer relationship. Across 22 projects with Spritzer in our project gallery (2022–2024), Baito consistently delivered high-traffic activations with documented results.

150K+Reported visitors

14Campaign days

22Spritzer projects

Reported visitor figure for this 14-day roadshow (2023). Campaign days is Baito’s own delivery count, and Spritzer projects is Baito’s own count from our project gallery (2022–2024), not an audience figure.

01The challenge

Nationwide brand awareness for sparkling water.

Spritzer needed to build widespread consumer awareness for their sparkling water line across Malaysia. The challenge was reaching diverse demographics in multiple locations simultaneously while maintaining consistent brand messaging and delivering high-quality product sampling experiences at every touchpoint.

With a tight 14-day window, the campaign required seamless coordination between talent deployment, vehicle logistics, equipment setup and real-time reporting across all activation sites. Every location needed to deliver the same premium brand experience consumers expected from Spritzer.

People posing with Air Cuti Cuti props at a Spritzer booth in a mall concourse — Air Cuti Cuti props, a beach chair and a giant Spritzer bottle at a Spritzer booth in a mall concourse.

02The roadshow

Multi-location, with full-service execution.

Baito deployed a comprehensive activation strategy combining trained brand ambassadors, the signature roving Kombi fleet, professional sampling stations and end-to-end logistics management.

Each location was treated as a standalone activation with centralised quality control. That let one campaign run across multiple sites in Malaysia while keeping the brand experience consistent from stop to stop.

Costumed cultural performers and visitors at the Spritzer Air Cuti Cuti booth — Costumed cultural performers join visitors at the Spritzer Air Cuti Cuti booth.

03The crew

Trained talent, one consistent message.

Baito deployed trained brand ambassadors and promoters for the roadshow. The brief asked them to reach diverse demographics at multiple locations, with consistent brand messaging and high-quality product sampling at every touchpoint.

Their deployment had to be coordinated with vehicle logistics, equipment setup and real-time reporting across all activation sites, inside the 14-day window.

Two women holding Spritzer bottles under a Spritzer umbrella at the Air Cuti Cuti booth — Spritzer bottles under a Spritzer umbrella at the Air Cuti Cuti booth, beside the booth’s activity board.

04Sampling

A roving fleet and the product in hand.

Two workstreams put Spritzer Sparkling in front of consumers: Baito’s signature roving Kombi fleet, deployed for the roadshow, and professional sampling stations set up at the activation sites.

Sampling was central to the brief. The campaign set out to deliver high-quality product sampling experiences at every touchpoint, and the same premium brand experience consumers expected from Spritzer at every location.

Three visitors holding Spritzer bottles at a Spritzer booth — Three visitors with Spritzer bottles at a Spritzer booth.

05Logistics

Behind every site: logistics, reporting and quality.

End-to-end logistics management held the roadshow together: equipment sourcing and logistics, and nationwide location coordination.

Alongside it ran real-time campaign reporting, photography and content documentation, and quality assurance across all sites. Centralised quality control kept each standalone activation to the same Spritzer standard.

06Photographs

From our Spritzer project gallery.

Photos from Spritzer sampling booths, Air Cuti Cuti roadshow stops and an in-store Spritzer display: 390 photos across 22 Spritzer projects in our project gallery. Select a photograph to explore.

Spritzer Air Cuti Cuti photo frame with a Spritzer bottle and a beach chair — The Air Cuti Cuti photo frame and beach chair, styled with Spritzer bottles and campaign props.

A visitor holding a Spritzer bottle beside a Spritzer Pokemon Edition display in a supermarket — An in-store Spritzer display for the Pokémon Edition bottles, in a supermarket.

07The results

Measurable impact
across Malaysia.

150K+

Reported visitors
14-day roadshow · 2023

Campaign days14Baito’s delivery count

Spritzer projects22Baito’s count, 2022–2024

Portfolio photos390across 22 Spritzer projects

The roadshow’s reported visitor figure is 150,000+ across 14 campaign days in 2023.

Across 22 projects with Spritzer, Baito consistently delivered high-traffic activations with documented results and a portfolio of 390 photos.

Campaign days is Baito’s own delivery count. Spritzer projects and portfolio photos are Baito’s own counts from our project gallery (2022–2024), not audience figures.

For brands planning a nationwide roadshow, the lesson is in the structure: run every location as its own activation, and hold all of them to one standard.

Your next roadshow

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like this?

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