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Case Study — Roving Campaign
Ribena

17 Campaigns,
421+ Content Pieces

A long-running partnership powering Ribena's mobile brand presence through Baito's signature Kombi Van fleet across outstation locations, malls, and major Malaysian festivals.

17
Campaigns Executed
421+
Content Pieces
Nationwide
Coverage
The Challenge

Consistent Brand Presence Across Diverse Locations

Ribena needed to maintain a consistent and engaging brand presence across vastly different Malaysian locations and occasions -- from Chinese New Year celebrations in urban malls to outstation festivals and community events. The brand required a mobile activation solution that could adapt to each unique setting while delivering the same memorable consumer experience every time.

The challenge extended beyond logistics. Each campaign needed to feel fresh and relevant to its context -- whether a Nihon Matsuri cultural festival, a CNY roving activation, or a joint campaign with partner brand CC Lemon -- while staying true to Ribena's identity.

Our Approach

The Signature Kombi Van Fleet

Baito deployed its signature Kombi Van fleet as the centrepiece of Ribena's mobile activation strategy. The eye-catching vehicles serve as both transportation and activation stations, creating instant brand landmarks at any location.

🚕
Kombi Van Roving
Branded Kombi Vans deployed as mobile activation hubs, creating Instagram-worthy moments at every stop.
🎇
Festival Integration
Seamless integration into cultural events like Nihon Matsuri and CNY celebrations with themed activations.
🌎
Outstation Coverage
Beyond KL -- campaigns reaching consumers in outstation locations across Peninsular Malaysia.
  • Kombi Van fleet deployment and branding
  • Product sampling and distribution
  • Trained event staff and brand ambassadors
  • Festival and event coordination
  • Outstation logistics management
  • Photography and content documentation
  • Joint brand campaign execution
  • Real-time reporting per activation
Joint Campaign Partnership
Several Ribena campaigns were executed as joint activations with CC Lemon, demonstrating Baito's ability to manage multi-brand campaigns where both brands receive equal representation and consumer engagement.
The Results

Nationwide Mobile Brand Presence

Through 17 campaigns, Ribena achieved consistent brand visibility across Malaysia's most important consumer touchpoints, from urban malls to cultural festivals.

17
Campaigns Executed
421+
Content Pieces Created
Nationwide
Geographic Coverage
CNY
Festival Roving
Joint
CC Lemon Partnership
Multi
Year Relationship
Portfolio

See the Work

Browse the full Ribena campaign portfolio with photos from Kombi Van roving activations, festival integrations, CNY campaigns, and outstation deployments.

Ribena Project Gallery
421 photos across 17 campaigns
→

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Campaign Like This?

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