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Kuala Lumpur · 2025

FrameMotion Studio × Baito Group

First steps,
on the road.

The Fantastic Four: First Steps.
A Kombi café and a stage truck, roving in KL.

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ClientFrameMotion Studio
LocationsPingmin Hub, The Exchange TRX & The Campus Ampang, Kuala Lumpur
Event datesJuly 2025
Our roleVehicles, crew, AV & permits
The wrapped stage truck at Pingmin Hub, Kuala Lumpur, after dark: film footage on its LED screen, people on its stage, the Galactic Cafe Kombi behind, and guests at tables, benches and cube seats in front.
The stage truck and the Galactic Cafe Kombi after dark at Pingmin Hub, Kuala Lumpur, 20 July 2025.

The project

How Baito took The Fantastic Four: First Steps on the road in Kuala Lumpur

Roving pop-upVehicle wrapsFloor crew

A coffee bar in a vintage Kombi, a stage truck with its own LED screen, and a crew working the crowd at a KL night market. That was the roving pop-up for The Fantastic Four: First Steps.

The film opened in Malaysian cinemas on 24 July 2025, and both vehicles carried the date. The pop-up ran at three locations in Kuala Lumpur: Pingmin Hub, The Exchange TRX and The Campus Ampang.

Baito worked for FrameMotion Studio as its production and on-ground partner. We supplied and wrapped both vehicles, served the drinks, brought in the DJ, emcees and crew, laid out the site and the AV, and handled the permits and music licences behind it all.

6,500+Reported attendees
2,000+Reported ticket sales
3KL locations

Locations are from the event permit and emcee schedule, and from Baito’s recap film; only the Pingmin Hub stop is photographed here. The two wrapped vehicles are a Kombi café and a 20 ft LED stage truck. Attendees and ticket sales are reported campaign figures.

01The brief

Two vehicles.
Three stops in KL.

The Fantastic Four: First Steps opened in Malaysian cinemas on 24 July 2025. FrameMotion Studio brought Baito in to take the film’s world on the road in Kuala Lumpur.

The pop-up was built around two vehicles in the film’s blue: Baito’s vintage Kombi, wrapped and fitted out as the Galactic Cafe, and a 20 ft LED stage truck, wrapped inside and out. Around them went turf, wooden benches and tables, cube seats, parasols, string lights and easel standees.

The run covered three locations: Pingmin Hub, The Exchange TRX and The Campus Ampang. Baito plotted the locations, moved the truck, the Kombi and the roving team, and set up and took down the site.

The pop-up in late-afternoon light: the blue Galactic Cafe Kombi and the stage truck behind turf, parasols, wooden benches and cube seats, with a Fantastic Four: First Steps panel reading ‘Only in cinemas July 24’.
The Galactic Cafe Kombi, the stage truck and the seating at Pingmin Hub in the late-afternoon sun, 20 July 2025.

02Galactic Cafe

A coffee bar
in a vintage Kombi.

Baito’s vintage Kombi, wrapped in the film’s blue livery, became the Galactic Cafe. Its serving hatch opened onto an espresso machine, and an A-frame out front read ‘Redeem your coffee now!’, with three choices: Black, Chocolate and Latte.

Every cup carried a Fantastic Four ‘4’ sticker, so the film went wherever the drinks did. At Pingmin Hub, guests queued at the Kombi’s turf-topped counter from late afternoon into the night.

Baito supplied the Kombi, its full wrap, the cup stickers and the drinks.

The Galactic Cafe: Baito’s vintage Kombi in the film’s blue livery, serving hatch open and a barista inside, beside an A-frame sign reading ‘Redeem your coffee now!’ with Black, Chocolate and Latte.
Our vintage Kombi, wrapped and running as the Galactic Cafe.
An espresso shot pours into a cup of milk carrying a Fantastic Four ‘4’ sticker.
Every cup carried the Fantastic Four ‘4’.
A Galactic Cafe barista pours drinks on the Kombi’s turf-topped counter as guests queue, with the PINGMIN building and city towers behind.
Guests queue at the Kombi’s counter in the afternoon, with the Pingmin Hub building behind.
Guests queue at the Galactic Cafe Kombi after dark as two baristas pour drinks, and a crew member in a white tee holds a Fantastic Four: First Steps placard.
After dark, the queue at the Kombi was still going.

03Stage truck

A truck wrapped
inside and out.

The second vehicle was a 20 ft LED stage truck, wrapped inside and out. Outside, the wrap carried the film’s heroes and the 24 July release date. Inside, the stage was dressed as a retro set, with a vintage TV and a DJ deck.

Above the stage, the LED screen ran film footage and cinema ticket offers, such as a set of exclusive collectible cards with every four movie tickets.

Baito supplied the truck and its full wrap, inside and out.

The wrapped stage truck at Pingmin Hub after dark: film footage on its LED screen, people on its stage, a Fantastic Four: First Steps character panel along the front, and guests at wooden benches and cube seats.
Film footage on the LED screen above the truck stage, after dark at Pingmin Hub.
The side of the stage truck, wrapped in The Fantastic Four: First Steps artwork with the film’s logo and ‘Only in cinemas July 24’.
The truck’s side wrap: the film’s heroes and its 24 July release date.
Inside the wrapped truck: a retro set with a Fantastic Four: First Steps backdrop of the four heroes on a sofa, a vintage TV on white cubes and a large ‘4’ cube.
Inside the truck: a retro set in the film’s colours.

04On the floor

A crew working
the crowd.

Baito’s crew, in white tees, worked the crowd with Fantastic Four placards and ‘Purchase tickets here’ boards. They also carried Fantastic Four-branded cinema vouchers worth RM10 off food and drinks.

Inside the truck, guests took turns at a timed punch game: punch the pad to fill a progress bar before the countdown runs out.

Eleven crew members in white tees in front of the stage truck at Pingmin Hub, holding Fantastic Four: First Steps placards and ‘Purchase tickets here’ boards, under the LED screen.
Baito’s crew in front of the stage truck before the evening crowd, 20 July 2025.
A crew member in a white tee holds up a Fantastic Four: First Steps placard beside two smiling guests with their phones.
Crew worked the crowd with Fantastic Four placards.
A crew member shows a guest two Fantastic Four-branded RM10 cinema vouchers.
Fantastic Four-branded cinema vouchers, shown to a guest on the floor.
A crew member in a white tee holds a Fantastic Four: First Steps placard and a card as she talks to a guest, under string lights in the night market.
After dark, the crew kept working the night market.
A guest punches the pad of the timed punch game inside the truck as a woman in a white tee looks on, beside the game’s screen with its countdown.
The timed punch game inside the truck.
Two guests pose with peace signs in front of the Fantastic Four: First Steps backdrop inside the truck.
Guests pose at the retro set inside the truck.

05Pingmin Hub

Into a KL
night market.

On 20 July 2025 the pop-up took over part of Pingmin Hub, a night market in Kuala Lumpur, from late afternoon into the night.

After dark, a DJ played from the deck on the truck and an emcee hosted from its stage on a retro microphone. Guests filled the benches and cube seats under the string lights.

Baito brought in the DJ and the emcees, set up the AV, and arranged and managed the floor. We also handled the DBKL permit for the three locations, and the PPM and MACP music licences.

The DJ plays from the truck deck as a crowd gathers and sits on folding chairs at the night market, under festoon lights.
A crowd gathers at the night market as the DJ plays from the truck.
The DJ on the stage truck in sunglasses, one hand on her headphones, against the truck’s blue frame.
The DJ on the truck stage.
Guests at benches and cube seats on the pop-up’s blue floor at night, with Pingmin Hub’s market tents, parasols and festoon lights behind.
The pop-up’s seating inside Pingmin Hub’s night market.

06The results

6,500+ attendees.
Three stops in KL.

6,500+

Reported attendees
Pingmin Hub · The Exchange TRX · The Campus Ampang · July 2025

Ticket sales2,000+reported
KL locations3Pingmin Hub, TRX, The Campus Ampang
Wrapped vehicles2Kombi café + LED stage truck

The pop-up ran at three locations in Kuala Lumpur in July 2025: Pingmin Hub, The Exchange TRX and The Campus Ampang. Two wrapped vehicles carried it: the Galactic Cafe Kombi and the 20 ft LED stage truck.

Baito delivered eight services: location plotting, refreshment beverages, the Kombi, the truck, the DJ, manpower and crew, floor arrangement and management, and AV set-up. The emcees, transport, set-up and dismantle, and the permits and music licences sat alongside them.

The campaign reported more than 6,500 attendees and over 2,000 ticket sales.

For agencies planning a film launch or a roving pop-up, the value is one partner for the vehicles, the build, the crew and the paperwork: a set that packs up and opens again at the next location.

Your next activation

Taking a launch
on the road?

Baito builds and runs roving pop-ups for brands and their lead agencies: wrapped vehicles, Kombi cafés, LED stage trucks, floor crew, emcees and the permits behind them. Tell us your locations, dates and campaign, and we can help plan the route and the team.

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Original event photography