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A nationwide multi-location roadshow and sampling campaign for Spritzer Sparkling, combining trained talent, roving vehicles, and strategic logistics across Malaysia.
Spritzer needed to build widespread consumer awareness for their sparkling water line across Malaysia. The challenge was reaching diverse demographics in multiple locations simultaneously while maintaining consistent brand messaging and delivering high-quality product sampling experiences at every touchpoint.
With a tight 14-day window, the campaign required seamless coordination between talent deployment, vehicle logistics, equipment setup, and real-time reporting across all activation sites. Every location needed to deliver the same premium brand experience consumers expected from Spritzer.
Baito deployed a comprehensive activation strategy combining trained brand ambassadors, the signature roving Kombi fleet, professional sampling stations, and end-to-end logistics management. Each location was treated as a standalone activation with centralized quality control.
Over 22 projects with Spritzer, Baito consistently delivered high-traffic activations with documented results and a growing portfolio of 390+ campaign photos.
Browse the full Spritzer campaign portfolio, including photos from roadshow locations, sampling activations, and roving vehicle deployments across Malaysia.
Let Baito handle the talent, logistics, and execution. We have delivered roadshows for Malaysia's leading FMCG brands since 2016.