Peninsular Malaysia · 2023–2024
Ribena × Baito Group
17 campaigns
for Ribena.
Baito’s signature Kombi Van fleet.
Malls, festivals and outstation stops.
The project
Consistent brand presence across diverse locations
A long-running partnership powering Ribena’s mobile brand presence through Baito’s signature Kombi Van fleet across outstation locations, malls, and major Malaysian festivals.
Ribena needed to maintain a consistent and engaging brand presence across vastly different Malaysian locations and occasions, from Chinese New Year celebrations in urban malls to outstation festivals and community events. The brand required a mobile activation solution that could adapt to each unique setting while delivering the same memorable consumer experience every time.
The challenge extended beyond logistics. Each campaign, whether a Nihon Matsuri cultural festival, a CNY roving activation or a joint campaign with partner brand CC Lemon, needed to feel fresh and relevant to its context while staying true to Ribena’s identity.
All three are Baito’s own counts, not audience figures: campaigns executed is the Ribena projects in our project gallery (2023–2024), portfolio photos is the photos across those projects, and campaign years is the two years those projects span.
01The fleet
The signature Kombi Van fleet.
Baito deployed its signature Kombi Van fleet as the centrepiece of Ribena’s mobile activation strategy. The eye-catching vehicles serve as both transportation and activation stations, creating instant brand landmarks at any location.
Each branded Kombi Van works as a mobile activation hub, creating Instagram-worthy moments at every stop.
That gave Ribena the mobile solution the brief called for: one recognisable presence that could adapt to each setting and deliver the same consumer experience every time.
02Festivals
Themed for
the occasion.
The fleet integrated into cultural events such as Nihon Matsuri and Chinese New Year celebrations, with activations themed for each occasion.
For Chinese New Year, that meant CNY roving activations. At Nihon Matsuri, Ribena shared a festival booth with partner brand CC Lemon.
03On the road
Beyond KL.
The campaigns went beyond KL, reaching consumers in outstation locations across Peninsular Malaysia.
At roving stops, the Ribena whack-a-mole game gave people something to play beside the van: grab the mallet and hit the blackcurrant ‘moles’ as they pop up.
04Partnership
Two brands,
one campaign.
Several Ribena campaigns were executed as joint activations with CC Lemon, demonstrating Baito’s ability to manage multi-brand campaigns where both brands receive equal representation and consumer engagement.
At Nihon Matsuri, the joint booth brought both crews together with the CC Lemon mascot.
05Delivery
What we delivered.
From the vans themselves to reporting on each activation, Baito’s work for Ribena covered:
- 1Kombi Van fleet deployment and branding
- 2Product sampling and distribution
- 3Trained event staff and brand ambassadors
- 4Festival and event coordination
- 5Outstation logistics management
- 6Photography and content documentation
- 7Joint brand campaign execution
- 8Real-time reporting per activation
06Photographs
See the work.
Photos from Kombi Van roving stops and the joint Ribena and CC Lemon booth at Nihon Matsuri. Select a photograph to explore.
07The results
Mobile presence across
Peninsular Malaysia.
Campaigns executed for Ribena
2023–2024 · Peninsular Malaysia
Through 17 campaigns, Ribena kept a consistent brand presence at consumer touchpoints across Peninsular Malaysia, from urban malls to cultural festivals.
Campaigns executed is the Ribena projects in our project gallery (2023–2024), and portfolio photos is the photos across those projects. Both are Baito’s own counts, not audience figures.
For brands planning a roving campaign, the value is in the combination: a van people recognise, the flexibility to move between malls, festivals and outstation stops, and a trained team at every one.
Your next roving campaign
Planning a roving campaign
like this?
Baito’s Kombi Van fleet and experienced roving teams are ready for your next brand activation. From single-day events to multi-month campaigns.
Plan a roving campaign with Baito