About Us
About Baito Group
Founded in 2016, we are Malaysia's trusted event support specialist. From a small team with a big vision to serving 300+ brands across the nation -- this is our story.
Building Malaysia's Event Ecosystem
Our Story -- From grassroots activations to nationwide campaigns: how Baito Group became the partner 300+ brands rely on.
Baito Group Sdn Bhd (SSM: 1502831-X) was founded in 2016 with a clear mission: to become Malaysia's most reliable event support partner. We saw that brands needed more than just an event planner -- they needed an operational backbone that could handle talent, equipment, logistics, and execution under one roof.
Starting from Puchong, Selangor, we built our reputation one activation at a time. Our approach was simple: say yes, then figure out how to deliver beyond expectations. That philosophy turned first-time clients into long-term partners.
Today, we operate across all 13 states in Malaysia, serving multinational corporations and local brands alike. With over 10,000 projects completed, we have grown from a small team into Malaysia's go-to event support specialist -- and we are just getting started.
We are public liability insured, giving our clients peace of mind for every activation, roadshow, and event we execute.
2024-2026
AI Innovation & Scale
Launched AI photo booths, expanded to 150+ locations nationwide, and introduced digital-first activation solutions. Surpassed 10,000 project milestone.
2022-2023
Post-Pandemic Growth
Rapid expansion as live events returned. Added roving marketing vehicles, interactive workshops, and expanded team to handle nationwide campaigns simultaneously.
2020-2021
Adapting Through COVID
Pivoted to hybrid and socially-distanced activations. Invested in new equipment and digital capabilities while maintaining client relationships.
2018-2019
Rapid Expansion
Secured major FMCG and retail clients. Expanded beyond KL to Penang, Johor Bahru, and East Malaysia. Built our equipment rental division.
2016-2017
The Beginning
Baito Group founded in Puchong, Selangor. Started with talent recruitment and small-scale activations. Won first major brand contract within 6 months.
Four Pillars of Event Support
What We Do -- everything your brand needs to activate, engage, and convert: under one roof, one team, one partner.
Talent Recruitment
Trained brand ambassadors, promoters, emcees, and event crew. Nationwide talent pool with brand-specific briefings and performance tracking.
Games & Equipment Rental
Photo booths, carnival games, gashapon machines, wind chambers, claw machines, and more. All equipment includes trained operators and full setup.
Events & Logistics
End-to-end event execution: planning, setup, coordination, branding, teardown, and post-event reporting. We handle every detail so you don't have to.
Mobile Roving Activations
Branded roving vehicles and mobile teams for guerrilla marketing, street activations, and neighbourhood-level consumer engagement across Malaysia.
The Impact We've Made
By The Numbers -- nine years of consistent delivery, measured in trust, scale, and results.
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Brands served
multinational & local
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Projects completed
and counting
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Locations nationwide
all 13 states
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Years of experience
founded 2016
Why Brands Choose Us
Recognition -- credentials and standards that set us apart in Malaysia's event industry.
SSM Registered
Fully registered with Companies Commission of Malaysia (SSM: 1502831-X). Legitimate, transparent, and accountable.
Public Liability Insured
Comprehensive public liability insurance for all events and activations. Your brand is protected at every touchpoint.
9+ Years Track Record
Operating continuously since 2016, through economic cycles and a global pandemic. Resilient, reliable, and always delivering.
Nationwide Network
Operational across all 13 states with 150+ activation locations. Local knowledge combined with national scale.
Brands That Trust Us
Our Clients -- from Fortune 500 multinationals to beloved local brands, we deliver consistent results across every industry. 300+ brand partners trust us: from McDonald's and Samsung to emerging Malaysian startups.
F&B / FMCG
McDonald's Nestle Colgate KitKat Ribena Milo Munchy's Etika GroupHealthcare & Beauty
L'Oreal Watsons Guardian Eu Yan Sang Durex DettolTechnology
Samsung TikTok Shopee Lazada Huawei CelcomBanking & Finance
Maybank CIMB RHB Touch 'n Go Great Eastern AIAAutomotive
Proton Perodua BMW Mercedes-Benz Toyota ShellRetail & Lifestyle
MR.DIY IKEA Uniqlo MyTOWN Shopping Centre Pavilion KL Sunway MallsNationwide Reach
Coverage -- we operate across all 13 states in Malaysia, with dedicated teams and equipment in every major city.
Our headquarters in Puchong, Selangor serves as the central operations hub, with established networks in every major Malaysian city. Whether your activation is in a Klang Valley mall or a rural community event in Sabah, we have the local knowledge and logistics capability to deliver.
We have executed activations at over 150 unique locations -- from premium shopping malls and hypermarkets to outdoor festivals, corporate offices, and neighbourhood events. Our fleet of roving vehicles extends our reach even further into suburban and rural areas.
Kuala Lumpur
HQ Region
Selangor
PJ, Shah Alam, Puchong
Penang
Georgetown & Island
Johor Bahru
Southern Region
Ipoh
Perak
Melaka
Historical City
Kuching
Sarawak
Kota Kinabalu
Sabah
The People Behind Baito
Our Team -- a dedicated leadership team with 9+ years of combined experience in event marketing, operations, and client success.
Sammy
Business Development Director
Leads client relationships and business strategy. Sammy has built partnerships with 300+ brands including McDonald's, L'Oreal, and Samsung across 9+ years in event marketing.
016-380 2008Kevin
Operations & Technology Director
Oversees operations, technology, and digital solutions. Kevin drives innovation from AI-powered photo experiences to digital reporting systems that keep every campaign running smoothly.
011-2185 8915Crystal
Client Success & Project Director
Manages project execution and client success. Crystal ensures every campaign is delivered on time, on budget, and beyond expectations -- from brief to post-event report.
012-371 8711Questions,
Answered
Common questions about promoter agencies, brand activations, and working with Baito Group.
What does a promoter agency do?
A promoter agency in Malaysia supplies trained, on-brand staff for in-store promotions, roadshows, sampling campaigns, and FMCG activations. Baito Group is a promoter agency covering all 13 states since 2016.
What is a brand activation?
A brand activation is a marketing event that lets consumers experience a product in person - sampling, roadshows, photobooth, roving, or pop-up booths. Baito Group runs brand activations across Malaysia for 300+ brands.
How to hire event staff in Malaysia?
To hire event staff in Malaysia, contact a registered event staffing agency like Baito Group (SSM 1502831-X) via WhatsApp +60 16-380 2008 or admin@baito.events. They supply promoters, brand ambassadors, roadshow crews, and roving teams.
How much does event staffing cost in Malaysia?
Event staffing in Malaysia typically costs RM 80-180 per promoter per day for in-store work and RM 120-250 for roadshow work, depending on duration, location, and outfit requirements. Baito Group quotes per campaign.
What is an FMCG sampling agency?
An FMCG sampling agency distributes free product samples in retail, events, or street activations. Baito Group runs FMCG sampling campaigns nationwide for brands like Spritzer, Colgate, and Ribena.
Does Baito Group cover all of Malaysia?
Yes. Baito Group covers all 13 states of Malaysia from its HQ in Puchong, Selangor, with active hubs in KL, Penang, Johor Bahru, Ipoh, Melaka, Kuching, and Kota Kinabalu.
How do I get a photobooth for my KL event?
To rent a photobooth in KL, WhatsApp Baito Group at +60 16-380 2008 with your event date. Delivery and setup are free in the Klang Valley. AI photobooth upgrades are also available.
Is Baito Group insured?
Yes. Baito Group Sdn Bhd is fully covered by public liability insurance for all event staffing, equipment rental, and activation work.
Let's Build Something Together
Whether you are planning a single-day activation or a nationwide campaign, our team is ready to make it happen. Reach out for a free consultation.
Average reply time: 2 hours during business hours (Mon-Fri, 9am-6pm)